1. Introduction

Welcome to the FA1TH Family. We respect your privacy, but we also want to provide the most personalized experience possible. This Privacy Policy explains how FA1TH Watch Co., operated by Flawless Minds LLC (“we,” “us,” or “our”), collects, uses, and shares your information when you visit our site, purchase “The 1” limited edition watches, or join our SMS/email community. By using our services, you agree to the practices described here.

2. Information We Collect

We collect information that helps us build the brand and reach you effectively:

• Contact Data: Name, phone number, email address, and shipping address.
• Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
• Technical & Usage Data: IP address, browser type, and how you interact with our website (e.g., what pages you view).
• Transaction Data: Details about payments and products you have purchased.

3. How We Use Your Information

“The Movement”

You are joining a community, not just a mailing list. We use your data for:

• Direct Marketing: Sending SMS and email updates regarding new drops, limited edition releases, and brand news.
• Brand Growth & Analytics: Using your information to perform internal research, identify market trends, and improve our product designs.
• Personalization: Tailoring our advertisements and website content to your specific interests.
• Operational Use: Fulfilling orders, managing accounts, and providing customer support.

4. SMS Marketing Program Disclosure

TCPA & Carrier Compliance

By providing your phone number and checking the SMS consent box on our website form, you expressly consent to receive recurring automated marketing text messages (e.g., discount codes, launch alerts, restock notifications, and order updates) from FA1TH Watch Co. at the number provided.

Program Terms

• Message Frequency: You may receive up to 4 messages per month. Frequency may vary.
• Message & Data Rates: Message and data rates may apply based on your carrier and mobile plan.
• Opt-Out: Reply STOP to any message to unsubscribe at any time. You will receive a one-time confirmation of your opt-out.
• Help: Reply HELP for assistance, or email hello@fa1thwatches.com.
• Consent Not Required: Consent to receive SMS marketing is not a condition of any purchase.
• Eligibility: You must be at least 13 years of age to opt in. By opting in, you represent that you are the account holder of the mobile number provided or have authorization from the account holder.
• Supported Carriers: Carriers are not liable for delayed or undelivered messages.

SMS Data Handling

• No Third-Party Sharing for Marketing: Mobile phone numbers, SMS opt-in information, and consent data are NOT shared, sold, rented, or disclosed to any third parties or affiliates for their marketing or promotional purposes.
• Service Providers Only: Phone numbers may only be shared with service providers (such as our SMS delivery platform, Twilio, and our form platform, Forminator) strictly for the purpose of delivering the messages you have opted in to receive. These providers are contractually bound to protect your information.
• Data Retention: Phone numbers are retained only while you remain opted in, plus a reasonable period thereafter for legal, regulatory, and record-keeping purposes. Upon opting out, your number is removed from active marketing lists promptly.

5. Sharing Your Information

We do not sell your personal data for profit. We may share your data only as follows:

• Service Providers: Partners who help with SMS delivery, email delivery, payment processing, analytics, and website hosting. These providers only receive the information necessary to perform their function and are contractually bound to protect it.
• Legal Requirements: If required by law, court order, or to protect the rights, property, or safety of FA1TH Watch Co., our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the terms of this Privacy Policy.

Important: Mobile phone numbers and SMS opt-in data are specifically excluded from any sharing for third-party marketing, as detailed in Section 4.

6. Data Security

As a brand rooted in tech and security, we implement industry-standard measures to protect your PII (Personally Identifiable Information). However, no transmission over the internet is 100% secure; by using our site, you acknowledge this inherent risk.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request the correction or deletion of your data.
• Opt-out of marketing communications (SMS: reply STOP; email: click unsubscribe).
• Withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at hello@fa1thwatches.com.

8. Changes to This Policy

FA1TH is a growing movement. We may update this policy to reflect changes in our practices. We will notify the “FA1TH Family” of any significant changes via SMS or email, and the “Last Updated” date above will reflect the most recent revision.

9. Contact Us

For any questions regarding this policy or your data, contact us at: