Privacy Policy

1. Introduction

Welcome to the FA1TH Family. We respect your privacy, but we also want to provide the most personalized experience possible. This Privacy Policy explains how FA1TH (“we,” “us,” or “our”) collects, uses, and shares your information when you visit our site, purchase “The 1” limited edition watches, or join our SMS/email community. By using our services, you agree to the practices described here.

2. Information We Collect

We collect information that helps us build the brand and reach you effectively:

• Contact Data: Name, phone number, email address, and shipping address.
• Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
• Technical & Usage Data: IP address, browser type, and how you interact with our website (e.g., what pages you view).
• Transaction Data: Details about payments and products you have purchased.

3. How We Use Your Information

“The Movement”

You are joining a community, not just a mailing list. We use your data for:

• Direct Marketing: Sending SMS and email updates regarding new drops, limited edition releases, and brand news.
• Brand Growth & Analytics: Using your information to perform internal research, identify market trends, and improve our product designs.
• Personalization: Tailoring our advertisements and website content to your specific interests.
• Operational Use: Fulfilling orders, managing accounts, and providing customer support.
• Everything Necessary: We reserve the right to use collected data for any lawful purpose related to the expansion, security, and promotion of the FA1TH brand.

4. SMS Disclosure

TCPA Compliance

By providing your phone number, you expressly consent to receive recurring automated marketing text messages (e.g., cart reminders or drop alerts) from FA1TH.

• Consent is not a condition of purchase.
• Msg & data rates may apply.
• Opt-out: Reply STOP to any message to unsubscribe at any time.

5. Sharing Your Information

We do not sell your personal data for profit. However, we may share your data with:

• Service Providers: Partners who help with SMS delivery, payment processing, and website hosting.
• Legal Requirements: If required by law or to protect the rights and safety of the FA1TH brand and its community.

6. Data Security

As a brand rooted in tech and security, we implement industry-standard measures to protect your PII (Personally Identifiable Information). However, no transmission over the internet is 100% secure; by using our site, you acknowledge this inherent risk.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request the deletion of your data.
• Opt-out of marketing communications.

8. Changes to This Policy

FA1TH is a growing movement. We may update this policy to reflect changes in our practices. We will notify the “FA1TH Family” of any significant changes via SMS or email.

9. Contact Us

For any questions regarding this policy or your data, contact us at: